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Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy

Submitted by StrathAdmin on Sun, 10/03/2010 - 11:38am

To acquire and retain customers, savvy retailers simply cannot say, “We have a nice product” or “We have lovely salespeople” or “We’re on the sunny side of the street.” It’s hard work to constantly motivate customers to choose your store over the thousands of other choices out there. So unless you know whom those customers are, you will not experience continued success.

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