Better Channel Integration with Short URLs and QR Codes

With Americans spending nearly a quarter of their time online on social networking sites and blogs (a 43% increase from just a year ago, according to a recent study by Nielsen), there is no reason marketers should not be taking advantage of these new communication platforms. People see, hear, and touch more marketing messages than ever before. To stay top of mind with your audience, it is important to be where they are at all times and embrace these new avenues of communication. 

Many companies have created Twitter, Facebook, and LinkedIn profiles as another way to connect with customers and prospects. Social media provide customers one more way to interact with you and provide prospects a noninvasive way to learn more about your company.

5 Steps to Become a Better Social Media Marketer

If you want to be more effective with driving traffic to your website or blog with social media, here are five steps that are sure to improve your results.

1. Targeting the Right Sites

There are hundreds or maybe even thousands of social media sites that you could be using. Obviously no one has the time to use them all effectively, and some of them aren’t worth your time anyway.

Read the complete article here.

3 Reasons You Should Use SMS Text Marketing

SMS text marketing is a very powerful marketing strategy that is relatively new. The great news is that you don’t have to be a big corporation to use this strategy. SMS marketing can benefit you in more ways than just getting your product known. It can help you to build customer loyalty for years to come, from generation to generation.

1. The first thing you need to do to realize the number one reason you should use this method is to read up on its success. I don’t mean read articles online or reviews, you can find information in newspapers and other print media how businesses were successful after such a campaign. Knowing how successful it is, is the first reason you should use SMS Text Marketing.

How to Target the Right Social Media Sites

Most bloggers recognize the incredible potential that exists with social media marketing. Many want to maximize the traffic they receive from social media, so they add a Digg button to their posts or sign up for an account at StumbleUpon. What too many bloggers overlook is that Digg and StumbleUpon are just two of the hundreds of available options, and they may not be the best fit for every blogger.

Getting Schooled on New School Marketing

For every $24 spent on acquisition marketing, only $1 is spent on retention marketing, according to Scott Orlich, chief marketing officer of Responsys. He thinks some of that acquisition spend would be better used in maintaining relationships with existing customers, and in a session at the DMA: 2010 conference, he discussed how.

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple’s iPhone.

One may argue that the iPhone did more for the advancement of mobile marketing than any other piece of hardware.

According to a recent survey from Crowd Science, 38 percent of smart phone owners who don’t own an Apple iPhone would “probably” or “definitely” switch when making their next purchase. That article isn’t looking to demystify the iPhone, but it does aim to highlight an important point: Despite the unbounded enthusiasm for the device and the mania surrounding its mobile applications, the iPhone represents only a small fraction of today’s opportunity for marketers.

Increasing Popularity of QR Codes

Currently, QR code is most popular in Japan. Its popularity is spreading across Europe and the United States, especially with the increasing ease of access to a 3G network via cell phones. The code is capable of encoding the same amount of data in as little as one-tenth the space requirement of a traditional bar code and can be read from any direction in 360°. It has more data encoding capability than the conventional bar code, thus it can hold more information that any QR capable smart phone can easily read, such as, but not limited to the following:

3 Factors Why Marketers Should be Using QR Codes in 2011

As you look ahead to 2011 and what you should consider to be a part of your marketing tactics, the time has come to begin using QR Codes. The following reasons may help you validate that decision.

#1 The Convenience Reason

Would you agree that one of the greatest challenges marketers face today is differentiating their product or service from stiff competition?

As the famous Harvard Professor Michael Porter has outlined in his seminal book, Competitive Advantage, if you want to change the game in business today when every one of your competitors has matched you on price, product functionality and reliability, your best option is to differentiate by adding MORE CONVIENENCE.


Welcome to The Strathmore Company’s new and exciting blog.  We are very excited to start communicating with all of you who visit our blog and website.

The Strathmore Company has been around since 1906.  Located in Geneva, IL, we are a data driven marketing response services company.  We use data driven multichannel marketing techniques to help companies increase relationships with their customers as well as increase the effectiveness of their marketing programs.  We have worked with several high profile clients such as American Express and United Airlines.  We are focused on helping your business grow and achieve its fullest potential.