The 6 Key Factors That Influence Customer Loyalty

Customer loyalty is widely accepted as being worth nurturing, but what are the main business factors that directly influence the loyalty of your customers?

There are six major factors that play key roles in influencing the loyalty and commitment of customers:

Five Ways to Make Communicating Web Analytics Data Easier

Visits, pageviews, time on site, time on page, unique visitors, conversions, impressions, click-throughs, view-throughs… the list of metrics used to measure the performance of our digital marketing activities is as confusing as it is endless.

Often it’s up to online marketers to communicate what all of that jargon means to those who are still worried about how many “hits” their site got last year. It’s challenging, to say the least.

5 Tips to Gain Mobile Loyalty Opt-Ins

Creating a mobile loyalty club is a great way for marketers to stay in touch with their brands’ loyal customers. There are many ways to solicit opt-ins (and minimize opt-outs), but some are more effective than others.5

Here are some helpful tips:

1. Appealing offers. Consumers love free. They also love cheap. Coupons, free trials, opportunities to win free products, etc., are great incentives for gaining opt-ins. Marketers should try each of these strategies to see which work best for their specific products or services, and then replicate that success across other campaigns.

How QR Codes Can Grow Your Business

What are QR codes and how can they help your business? Keep reading to find out.

Quick Response codes (QR codes) and other two-dimensional codes are expected to achieve widespread use this year – and for good reason. Consumers want immediate access to what’s relevant and QR codes are being used to make that possible.

QR Codes 101

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

Read the complete article here.

Leveraging the Information on Your Customer Database

Collecting, updating and maintaining customer information on your database is only part of the picture. Knowing how to use and exploit that information to your advantage is the real challenge.

In my experience working for and consulting to direct response marketing firms, I have found that the majority of these organizations are not properly leveraging their customer data. Being able to comb through, manipulate and leverage the information on a customer database is a unique skill, maybe even an art form. So, it shouldn’t surprise anyone that relatively few direct response marketers are actually applying sophisticated “data manipulation” techniques in an effort to exploit their customer database.

Customer Loyalty Brings Long-Term Sales

Great companies don’t just win new customers, they bring them back for more. Right now, building relationships with current customers is of the utmost importance, since belt-tightening consumers choose to buy from businesses they know and trust.

What’s a loyal customer worth to you in a year? How about two years, or five, or even longer? Loyalty marketing campaigns are the norm for businesses large and small nationwide. Nearly 80 percent of marketers are committed to maintaining or growing their loyalty programs as primary customer retention and relationship building tactics, according to a recent report from the Chief Marketing Officer Council. And loyalty program members constitute the best and most profitable customers.

10 Types of Helpful SEO Content

Before we begin, I’d like to say how happy I am to be back writing for Search Engine Watch! For those of you who wondered what the heck happened to me, these past 12 months, I was over at ClickZ doing essentially the same thing.

For those of you who are saying “who the heck is this Mark guy?” well, hopefully we’ll come to know one another over the coming months.

Google, Spam, Bing & “Stings”

The recent news of Google’s “sting” operation with Bing caught my attention. Much like my esteemed colleague Frank Watson mentioned, I could really give a damn.

Top 5 Reasons for a Leads Management System

In my humble opinion, every company should be employing a leads management system, like our Channel Track program.  What is a leads management system?  Simply put, it is a way of tracking the lead generation from your sales and marketing efforts.  So why is that important?  Well, here are the top 5 reasons that every company should have a leads management system in place.

8 Mobile Marketing Strategies for Small Business

When it comes to mobile marketing, your small business needs to be there or be nowhere for an ever-increasing percentage of the market.

A survey of wireless carriers revealed that over 285 million Americans are mobile subscribers, about 91 percent of the total U.S. population (2010).

Mary Meeker, Morgan Stanley analyst, predicts that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs” ( Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet, Gigaom).

What's In Your Data?

Everyone talks about it.  Everyone swears by it.  Most people say that data is an integral part of their marketing program.  However, time and time again, I talk to people about their data, and specifically what role it plays in their marketing programs, and it is not being used to drive messaging or marketing segmentation.  It’s not being used for testing or predictive modeling.  Most of the time, they are not even capturing the right data to be able to do any relevant data analytics.  Why is that?  Is it all for show and tell?  Why is data so important? 

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