Tips for a better Mobile Web Site

With so many people using their smart phones for communication, it’s important to consider how your web site will be viewed in that environment. Here are a few tips to get you started. 

  1. Remember that mobile users aren’t necessarily interested in browsing. They are probably looking for specific information – product specs, promotions or contact info – so be sure you give it to them.
  2. Streamline your approach. Keep navigation to a minimum while still delivering all the information your customers are looking to find.
  3. Don’t design only for the iPhone. Not everyone has an iPhone, or even an Android. Make sure your site looks good on different equipment and operating systems.
  4. Use the “m.” or “mobile.” in your URL. This will direct your visitors to your mobile site (your web master can do this) and it will also help Google recognize and index your mobile site.
  5. Test and measure everything, all the time – How your customers interact with the site, which devices are being used to access the site, what viewers are viewing, etc. Make changes as needed and keep testing.

Of course, your mobile web site strategy should fit seamlessly with your other printed materials, ad campaign, trade show strategies, etc. That may sound like common sense, but it’s easy to forget the need for consistency and integration in today’s need-it-now world. If you would like to see some of our creative samples, or would like to talk about a specific project, please contact us anytime at 630-232-9677.

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