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Smarter Directories

By Richelle Wescott

Here at The Strathmore Company we print many directories. These include airplane flight guides, hotel directories, directories for Associations, B&B's and many more. Directories offer a unique advertising opportunity because they reach a very specific audience of business travelers and tourists. Think about when you are on a vacation away from home -- you stop at the concierge and browse through things to do! This demonstrates the type of communication opportunites these directories deliver to advertisers; efficient and targeted. And, our clients save money on their directories because the advertisers actually cover the cost of production and printing. What could be better than a free brochure?

If you’d like to know a little more about how smart print traditionally works you can reference our previous blog http://www.strath.com/blogs/a-%E2%80%9Csmart%E2%80%9D-way-to-reduce-printing-costs. Your directory could you a little smart print and targeted advertising don’t you think?

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