Short Run Publications integrate with Web Advertising

By Richelle Wescott

If your company solely relies on mass emailing, or Facebook following, you may be limiting your potential. Short Run Printed publications can target your core audience better through research and design. These publications are most often developed with excellent web support as well, so you get the best of both worlds.

Just remember that it’s much easier for consumer’s to be exposed to your company or service when a printed publication shows up in their home mailboxes, it’s a physical object they can’t ignore. You can’t always depend on them to visit your website. The printed piece isn’t a choice, but consumers can be led to websites, Facebook, and blogs from there.

Since Strathmore is a separate entity from your company the publications can seem more like news than in-house advertising propaganda. We can analyze the data that we receive from the printed publication and online support, and we can design the entire program for you.

So in a time where the web is rising we aren’t telling you to renounce progress. If you take the time to integrate a printed and web approach however, your success and accuracy at reaching your target audience will be greatly increased. This means your effort at keeping a printed publication may actually increase your web following on all platforms as well. Are you ready to launch your short run publication revolution?

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